Posts Tagged blogger endorsement
Full disclosure now required by bloggers for endorsements, testimonials and reviews
Posted by Glen in Advertising on October 5th, 2009
The Federal Trade Commission is getting tough. Getting tough on ‘bloggers’ who get payment or free product to endorse a product.
Here is the official FTC announcement.
“The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is [...]
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