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Search engine optimization (SEO), considered by many to be a subset of search engine marketing, is a term used to describe a process of improving the volume or quality of traffic to a web site from search engines, usually in “natural” (“organic” or “algorithmic”) search results.

Many site owners and consultants engaging in SEO attempt to pursue qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.

In a broad sense, SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding. (Source)

How does Google work?

Google awards “points” for how often keywords are mention, how prominent they are on the page and the location on the page. It is important not to overdue repetitive keywords as Google filters these sites out as “keyword spamming”. Other scoring factors include “link popularity”, “click popularity”, “freshness of content” and much more.

Google doesn’t “see” websites the way humans do. Instead, Google reads text based code such as .html. Because of this, it is important to design your site with clean code. The less code on your site and more text the better you will rank. If you are not a web designer, commission a designer to review your code. Have him or her remove all extraneous code and unnecessary tags. (Source)

SEO is a big subject which requires more than one blog post. And there’s plenty of information that is freely available that can tell you how to do it the right way, the wrong way and also the naughty way (some give instructions on how to do it the naughty way, which is the wrong way, while others warn you against it).

Don’t try any “black hat” techniques. Eventually you will come undone. And all the work you’ve put in will count for nothing. Do it the right way, the proper way, and you won’t be in for any nasty surprises.

UP NEXT: Backlinking

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