What type of nut are you?

walnutWhat type of nut are you?

Did you know that this year there will be nearly 9,000 young men diagnosed and over 360 young men will die of testicular cancer because they didn’t find it in time.

To raise awareness we’re going to do one of those Facebook status update campaigns that the ladies enjoy doing like a secret girls club with us guys on the outer along with our boys germs.

Starting April 1st through to April 7 2011 is Testicular Cancer Awareness Week, between now and then we want to raise public awareness direct people to an education program which was conceived because of the alarming number of young men presenting advanced, incurable cases of Testicular Cancer.

The “Get A Grip!” campaign is designed to promote education, awareness, and the importance of early detection through monthly self-exams and correct diagnosis.

To spread the word all you need to do are these 3 simple steps…

1) Update your Facebook Status with your nut:

  • Chestnuts: I’m single
  • Pinenuts: It’s complicated
  • Brazil nuts: I’m a touch and go man
  • Cashews: Engaged
  • Pecans: In a relationship
  • Walnuts: I’m married
  • Almond: I’m the “other one”
  • Macadamia: Can’t find the right one
  • Peanuts: I wish I was single
  • Hazelnut: I want to get married

2) Send the following message to all your male Facebook friends (don’t tell the girls!)

What type of nut are you?
 
In the spirit of Facebook slacktivism, I give you:
 
Raising testicular cancer awareness on Facebook!
 
Did you know that this year there will be nearly 9,000 young men diagnosed and over 360 young men will die of testicular cancer because they didn’t find it in time.
 
To raise awareness (and beat the girls at their own game) we want you to stop by http://www.startpoint.biz/promotion/what-type-of-nut-are-you/ for the full list of NUTS and their meaning.
 
The page also has information about Testicular Cancer Awareness Week, which is only a couple of weeks away, starting April 1st 2011, through to April 7.
 
So stop by http://www.startpoint.biz/promotion/what-type-of-nut-are-you/ and find out more!

3) Stop by TCAW and find out information how to regularly check yourself for the warning signs of testicular cancer. 9 out of 10 guys play with their nuts on a regular basis, you might as well have a good medical excuse!

So spread the word and get a grip!

Startpoint Marketing Strategies - Part 2

What type of nut are you?

walnutWhat type of nut are you?

Did you know that this year there will be nearly 9,000 young men diagnosed and over 360 young men will die of testicular cancer because they didn’t find it in time.

To raise awareness we’re going to do one of those Facebook status update campaigns that the ladies enjoy doing like a secret girls club with us guys on the outer along with our boys germs.

Starting April 1st through to April 7 2011 is Testicular Cancer Awareness Week, between now and then we want to raise public awareness direct people to an education program which was conceived because of the alarming number of young men presenting advanced, incurable cases of Testicular Cancer.

The “Get A Grip!” campaign is designed to promote education, awareness, and the importance of early detection through monthly self-exams and correct diagnosis.

To spread the word all you need to do are these 3 simple steps…

1) Update your Facebook Status with your nut:

  • Chestnuts: I’m single
  • Pinenuts: It’s complicated
  • Brazil nuts: I’m a touch and go man
  • Cashews: Engaged
  • Pecans: In a relationship
  • Walnuts: I’m married
  • Almond: I’m the “other one”
  • Macadamia: Can’t find the right one
  • Peanuts: I wish I was single
  • Hazelnut: I want to get married

2) Send the following message to all your male Facebook friends (don’t tell the girls!)

What type of nut are you?
 
In the spirit of Facebook slacktivism, I give you:
 
Raising testicular cancer awareness on Facebook!
 
Did you know that this year there will be nearly 9,000 young men diagnosed and over 360 young men will die of testicular cancer because they didn’t find it in time.
 
To raise awareness (and beat the girls at their own game) we want you to stop by http://www.startpoint.biz/promotion/what-type-of-nut-are-you/ for the full list of NUTS and their meaning.
 
The page also has information about Testicular Cancer Awareness Week, which is only a couple of weeks away, starting April 1st 2011, through to April 7.
 
So stop by http://www.startpoint.biz/promotion/what-type-of-nut-are-you/ and find out more!

3) Stop by TCAW and find out information how to regularly check yourself for the warning signs of testicular cancer. 9 out of 10 guys play with their nuts on a regular basis, you might as well have a good medical excuse!

So spread the word and get a grip!

Startpoint Marketing Strategies - Part 2

What type of nut are you?

walnutWhat type of nut are you?

Did you know that this year there will be nearly 9,000 young men diagnosed and over 360 young men will die of testicular cancer because they didn’t find it in time.

To raise awareness we’re going to do one of those Facebook status update campaigns that the ladies enjoy doing like a secret girls club with us guys on the outer along with our boys germs.

Starting April 1st through to April 7 2011 is Testicular Cancer Awareness Week, between now and then we want to raise public awareness direct people to an education program which was conceived because of the alarming number of young men presenting advanced, incurable cases of Testicular Cancer.

The “Get A Grip!” campaign is designed to promote education, awareness, and the importance of early detection through monthly self-exams and correct diagnosis.

To spread the word all you need to do are these 3 simple steps…

1) Update your Facebook Status with your nut:

  • Chestnuts: I’m single
  • Pinenuts: It’s complicated
  • Brazil nuts: I’m a touch and go man
  • Cashews: Engaged
  • Pecans: In a relationship
  • Walnuts: I’m married
  • Almond: I’m the “other one”
  • Macadamia: Can’t find the right one
  • Peanuts: I wish I was single
  • Hazelnut: I want to get married

2) Send the following message to all your male Facebook friends (don’t tell the girls!)

What type of nut are you?
 
In the spirit of Facebook slacktivism, I give you:
 
Raising testicular cancer awareness on Facebook!
 
Did you know that this year there will be nearly 9,000 young men diagnosed and over 360 young men will die of testicular cancer because they didn’t find it in time.
 
To raise awareness (and beat the girls at their own game) we want you to stop by http://www.startpoint.biz/promotion/what-type-of-nut-are-you/ for the full list of NUTS and their meaning.
 
The page also has information about Testicular Cancer Awareness Week, which is only a couple of weeks away, starting April 1st 2011, through to April 7.
 
So stop by http://www.startpoint.biz/promotion/what-type-of-nut-are-you/ and find out more!

3) Stop by TCAW and find out information how to regularly check yourself for the warning signs of testicular cancer. 9 out of 10 guys play with their nuts on a regular basis, you might as well have a good medical excuse!

So spread the word and get a grip!

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Search Engine Optimisation

seoSearch engine optimization (SEO), considered by many to be a subset of search engine marketing, is a term used to describe a process of improving the volume or quality of traffic to a web site from search engines, usually in “natural” (“organic” or “algorithmic”) search results.

Many site owners and consultants engaging in SEO attempt to pursue qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.

In a broad sense, SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding. (Source)

How does Google work?

Google awards “points” for how often keywords are mention, how prominent they are on the page and the location on the page. It is important not to overdue repetitive keywords as Google filters these sites out as “keyword spamming”. Other scoring factors include “link popularity”, “click popularity”, “freshness of content” and much more.

Google doesn’t “see” websites the way humans do. Instead, Google reads text based code such as .html. Because of this, it is important to design your site with clean code. The less code on your site and more text the better you will rank. If you are not a web designer, commission a designer to review your code. Have him or her remove all extraneous code and unnecessary tags. (Source)

SEO is a big subject which requires more than one blog post. And there’s plenty of information that is freely available that can tell you how to do it the right way, the wrong way and also the naughty way (some give instructions on how to do it the naughty way, which is the wrong way, while others warn you against it).

Don’t try any “black hat” techniques. Eventually you will come undone. And all the work you’ve put in will count for nothing. Do it the right way, the proper way, and you won’t be in for any nasty surprises.

UP NEXT: Backlinking

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Spamming

spam

Image by Michal Zacharzewski

E-mail spam, also known as junk e-mail, is a subset of spam that involves nearly identical messages sent to numerous recipients by e-mail.

A common synonym for spam is unsolicited bulk e-mail (UBE). Definitions of spam usually include the aspects that email is unsolicited and sent in bulk.

Suspicious or potentially dangerous electronic mail may include:

  • spam (unsolicited commercial email or junk mail)
  • unsolicited mail containing viruses
  • mail where sender is unknown and subject line is enticing and/or personal (eg urging the receiver to open immediately)
  • attachments
  • particular file extensions

E-mail spam has steadily, even exponentially grown since the early 1990s to several billion messages a day. Spam has frustrated, confused, and annoyed e-mail users. The total volume of spam (over 100 billion emails per day as of April 2008) has leveled off slightly in recent years, and is no longer growing exponentially. The amount received by most e-mail users has decreased, mostly because of better filtering. About 80% of all spam is sent by fewer than 200 spammers.

Spammers collect e-mail addresses from chatrooms, websites, customer lists, newsgroups, and viruses which harvest users’ address books, and are sold to other spammers. Much of spam is sent to invalid e-mail addresses.

“Pills, porn and poker” are some of the common products advertised in spam. Others include replica watches.

In order to send spam, spammers need to obtain the e-mail addresses of the intended recipients. To this end, both spammers themselves and list merchants gather huge lists of potential e-mail addresses. Since spam is, by definition, unsolicited, this address harvesting is done without the consent (and sometimes against the expressed will) of the address owners. As a consequence, spammers’ address lists are inaccurate. A single spam run may target tens of millions of possible addresses — many of which are invalid and therefore undeliverable.

Sometimes, if the sent spam is “bounced” or sent back to the sender by various programs that eliminate spam, or if the recipient clicks on an unsubscribe link, that may cause that email address to be marked as “valid”, which is interpreted by the spammer as “send me more”.

Nowadays spam isn’t limited to unsolicicted bulk email. It’s also done in blog comments, forum threads, guestbooks, social bookmarking sites… if you annoy someone, they’ll tell you you’re spamming. And they’ll probably be right.

Spamming is NOT a good way to promote your website.

Spam is a desperate act by a person who is impatient in achieving their traffic goals. And it’s ineffective. And it’ll get you banned and give you a bad reputation.

UP NEXT: Search Engine Optimization

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The Domain Name Game

Photo by www.annaOMline.com

Photo by www.annaOMline.com

Step 2: How To Start A Website (Because You’ll Need Something To Promote Right?)

You need to decide on a domain name. Unless you’re doing a hosted blog or a myspace page. Even then you should have a good think about what you’re going to name it. And if you’re serious about it, you’ll eventually need a domain name.

What is the criteria for a good domain name?

Plenty of experts, wannabe experts, enthusiasts and amateurs will have a plethora of of rules and guidelines, but my three are simple, here’s what I look for:

  • Memorability
  • Brandability
  • Repeatability

Memorability… will it be easily forgotten? It won’t matter if you’ve gone for a generic name, a descriptive name, a business name or a completely made up name, it’s got to be something that’s not quickly forgotten. You want it to stick. Also hyphens, which aren’t necessarily damaging from an SEO point of view, might lose you more than a few type-ins (people typing in the web address in the browser, rather than searching or clicking on a link).

Brandability… Is it something that can be established as your brand. Again, it doesn’t have to be up there with McDonalds, Dell, Coke or a myriad of other well established brands where they pour millions of dollars a year into marketing and promotion, you must be able to integrate your domain name into the site as a logo, and that logo should have the legs to be able to do all the other jobs you want it to do. Will you need it on business cards, letterheads, t-shirts? Okay, your website idea may never need to expose itself in the real world, but make sure that it can do the job for you.

Repeatability… some sites will be hampered in being spread via word of mouth, and by word of mouth I mean someone telling another person what the name of the site is. Does it need to be spelled out? If you were to run a radio ad with the domain name mentioned, is the audience going to understand simply by hearing the double-u, double-u, double-u, site name, dot com?

That’s where hyphens may be a problem, or using numbers to replace words (2 for to, 4 for… for) or what sounds like a really clever play on words or a deliberate misspelling might inadvertently drive traffic to another site.

Things That (In My Opinion) Don’t Matter

The length of a domain may not matter at all, provided the words are spelled correctly and sound natural. For instance years ago www.youhaveasecretadmirer.com was available. Now that’s a REALLY long string of words, however… it’s a phrase that most people are familiar with, so it wouldn’t be hard for a person to remember.

If you’re after a generic name, all the best keywords will be gone, so you’ll be extremely lucky to find a keyword phrase of just two words, you might find a good one of three. But then rearranging those words might bring about the same result of availability, so it might be hard for people to remember. So really think hard about what it is you’re doing, who your target audience is, and what you’re providing them. You might consider registering the name as a business name in your country or state.

Protecting Your Domain Name/Idea

It might be a wise investment to buy up everything on the block to ward off cyber-squatters or less scrupulous people who wish to cash in on your reputation.

Eg: if you wanted freshlinksdaily.com you might also want to get dailyfreshlinks.com

Google has registered a number of misspellings that forward to their main site: Gogole, Gooogle, Gogle, ww.Google.com, 466453 (look at your phone pad), and Elgoog.

And trademarking is important too. Maybe not straight away, but if the site does take off there are plenty of vultures out there who will attempt to trademark the name so they can use it to have your domain taken away from you.

There’s a LOT of things to consider, but you don’t have to take them ALL into a account from the outset. Just be aware that if whatever you’re doing does start to find success, that you might want to protect your idea and investment.

Registering Your Domain Name

Registering a domain name is easy enough. For as little as $9 a year to $35+. There is no set price, it depends entirely on the registrar.

There are plenty of honest and reliable domain name registrars, and no doubt plenty more who neither. If you have friends, both online and offline, who have registered domain names, find out where they registered them and how much it cost. For me I trust www.dotster.com for my domain name registrations.

UP NEXT: Spamming

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