Archive for category Advertising
Word of the Week: Advertorial
Posted by Glen in Advertising on October 7th, 2009
Advertorial noun
An advertisement which is written in the form of an editorial and purports to contain objective information about a product, although actually being limited to the advertiser’s own publicity material. Formed by replacing the first two syllables of editorial with the word advert to make a blend.
The advertorial (both the phenomenon and the word) [...]
Full disclosure now required by bloggers for endorsements, testimonials and reviews
Posted by Glen in Advertising on October 5th, 2009
The Federal Trade Commission is getting tough. Getting tough on ‘bloggers’ who get payment or free product to endorse a product.
Here is the official FTC announcement.
“The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is [...]
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